Friday, October 18, 2013

How To Kickstarter Pt. 2

Okay, so part one was all about the video. Which is important. But another important feature of your Kickstarter, is your prizes. You want something related to your project, something you produce, and something interesting that will entice people to lay down money on the project because of what they will receive.

It took us a while to determine what our final prizes would be. We started out with a wide range of ideas some that seemed too simple (not valuable enough) and some that felt too difficult for us to make in a timely fashion or even too cost prohibitive. You want to give out some awesome stuff but you also want to raise money for publishing your book, not just raise money to make rewards and walk away from the process with just five dollars in your pocket.

What we settled on were obviously copies of the book, but then also series themed gift ideas. I had noticed on other Kickstarter campaigns that people were labeling the different levels, perhaps in an attempt to make them sound more interesting (which works) and so we decided to do the same. We created your basic prizes and then higher level “tracks.”

We did a demon hunting track with Demon Hunting Society gear associated with the prize levels.

We also did a Big City tourist track with prizes centered around Big City businesses.

We also took a look at what we could achieve in a limited amount of time and what the final cost would be for supplies. Our final decisions were as such:

As you can see we tried to have complementary prizes at each level of the different tracks but this also allowed people a little bit of a customization to their rewards.

What about the ideas we had to scrap? Well, those might end up being useful for future giveaways either during the campaign or once the book is out in print. I’ll talk more about that in a future post. 

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